We offer permission based e-Marketing only - this means we cannot accept data that has been obtained via a 3rd party data provider where you have had no direct relationship with any of the contacts.
We take great pride and care in ensuring that all our clients know and understand our policy so that they can ensure that their e-marketing campaigns do not put them at risk of being a spammer.
Our e-Marketing Anti Spam policy is in line with best practice and the law when it comes to direct marketing. Please click here to read our full e-Marketing Anti Spam policy.
The Information Commissioners Office (ICO) states that:
Organisations must carry out rigorous checks before relying on indirect consent (i.e. consent originally given to a third party). Indirect consent is highly unlikely to be valid for calls, texts or emails.
Neither the Data Protection Act (DPA) nor The Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR) ban the use of marketing lists, but organisations must take steps to ensure a list was compiled fairly and accurately reflects peoples’ wishes.
Bought-in call lists should be screened against the Telephone Preference Service (TPS).
It will be very difficult to use bought-in lists for text, email, or automated call campaigns as these require very specific consent (either where the specific organisation is named or it is within a precisely defined category of organisation).
The ICO will consider using its enforcement powers, including the power to issue a fine of up to £500,000, where an organisation persistently ignores individuals’ objections to marketing or otherwise fails to comply with the law.