The issue is with the Safari browser blocking the ability of the pop-up window to select send a SMS option.
To resolve this use Google Chrome Browser - to download this to your iPad desktop follow the instructions contained in the link below:
When you click on a mobile number (not the mobile symbol) as shown below:
A pop up will appear as shown below:
Select the 'Send SMS' option:
Type your text message into the SMS window as shown above. Click on Send to send.
For step by step instructions on sending an SMS message to a contact please click here.